Why the Long Tail doesn't work: not enough time
There are plenty of articles abound, from those who are critic and dismount Chris Anderson’s Long Tail theory, and even those who still believe there is something there. Hard economic facts have basically proven the theory wrong. The analysis so far doesn’t address the ‘why’, only the blinding truth of the real numbers – in my view, the problem is a universal lack of time.
Essentially, even though in the ‘Tail’ there may live hundreds of thousands or even millions of undiscovered songs (to take a practical example), it’s literally impossible that a human could listen to them all and make purchases based on the discoveries. Even if you categorize music in ‘country’ or ‘rock & roll’ groups, there is still a vast selection that you could never hope to listen to in its entirety. Another practical example: you would need seven solid days of non-stop listening to hear through an 8GB iPod’s memory (2000 songs), so how can you hope to listen through a catalog as huge as any of the online music stores? What happens is most people stay with the ‘most popular’, or ‘new releases’ categories, which are usually influenced by the market in order to push known artists or commercial hits to the top. It’s very unlikely that some kid from some unknown town in Idaho would make it to the ‘new releases’ section of iTunes.
Finally, I recommend reading the Long Tail with Tom Slee’s critical reader’s companion.
