Google sucks at finding product reviews

Case example: the Sony SPK-HCE waterproof case for video cameras. I tried to find a good, in-depth review, or even just a blog post by someone who had used one and could shed some light into wether dumping over 200€ on this thing is worth it. However, searching for “SPK-HCE review” on Google returned 1660 results, of which the third goes to ZDNet, in fact, the Google summary says “Get the full unbiased review of SPK-HCESPK-HCE at ZDNet Reviews. Each review comes complete with video or image galleries, Camcorder Waterhousing …”. Bullshit! Click on the link, and land here (click for full-size version):

So…you are showing me ZERO ratings, and ZERO reviews, but at least a dozen links to online stores where I can’t even buy this accessory, but a whole different camera!! Google: you suck, you cannot tell SEO-laden pages apart from good review sites, and ZDNet: you suck too, for polluting the Internet with shitty useless content designed to fool users and drive revenue.

One Response to “Google sucks at finding product reviews”

  1. Jace Galen December 30, 2010 at 10:36 #

    I know you posted this ages ago but…

    I am with you. This is seriously stupid. Best of all? Other search engines are just as bad… >.<

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